The PGA of America
Since its founding in 1916 , The PGA of America and its network of member professionals -- now 28,000 strong -- have been dedicated to growing the game and the business of golf, as well as helping elevate the standard of the golf profession.
September 15, 2004
Golf has grown up. What was a boutique industry as little as two decades ago is now a $62 billion annual economy that is part play, part real estate and part entertainment. At the center of it all is The Professional Golfers' Association of America.
Since its founding in 1916 by a group of 35 New York area professionals, The PGA of America and its network of member professionals -- now 28,000 strong -- have seen a game for a privileged few explode into America's popular culture.
Even as golf has changed and adapted, The PGA has maintained its focus on its two-pronged original mission: to promote interest in the game of golf and to help elevate the standard of the golf profession.
The PGA's leadership role in driving the industry's "Play Golf America" initiative and its new Certified Professional Program are just two current examples of this focus on the game and business of golf.
Spearheading a multi-million dollar marketing campaign for www.playgolfamerica.com, the PGA leads a coalition of golf organizations in creating a central online resource for golfers of all abilities to find local programs designed to improve their skills and enjoyment of the game.
Conducted by PGA Professionals, these programs target families, couples, and business professionals with golf leagues and clinics.
The PGA also utilizes its major championships to promote interest in the game. In addition to the Ryder Cup Matches, The PGA staged the spectacularly successful 86th PGA Championship at Whistling Straits, which served as a marketing catalyst for the State of Wisconsin and golf tourism. The PGA also hosts the Senior PGA Championship, PGA Grand Slam of Golf and PGA Club Professional Championship; its five televised majors reach television audiences in more than 160 countries.
To ensure the business of golf continues to grow, The PGA introduced its Certified Professional Program this summer. Endorsed by golf's leading facility owners and employers, the new program once again elevates the standard for leading PGA Professionals. Certified PGA Professionals now combine additional business planning, marketing and management skills with traditional teaching and playing skills. The program is one of a number of industry-leading services available to employers at pga.com/employment.
As the demographic appeal of golf grows, so too does the list of leading companies partnering with The PGA of America. PGAMarketingCenter.com, the Official Marketing Web Site of The PGA of America, provides marketing executives an online resource for information about the golf industry and access to each of the PGA's varied marketing and sponsorship opportunities. And each January, the PGA hosts all of golf's business under one roof at the PGA Merchandise Show.
The PGA's relationships throughout the game and business world uniquely position the Association to growing both sectors.
To learn about the PGA of America and its programs, visit: www.pga.com/home/pgaofamerica/
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