Captain Love newest OMEGA brand ambassador

U.S. Ryder Cup Captain Davis Love III is the newest OMEGA golf ambassador, joining Sergio Garcia, Greg Norman and Michelle Wie. Love will lead Team USA at the 2012 Ryder Cup to be played at Medinah Country Club in Medinah, Ill., Sept. 25-30.

NEW YORK, July 2, 2012 -- OMEGA announced today that 2012 U.S. Ryder Cup Captain Davis Love III is the newest OMEGA golf ambassador. Love joins high-profile golfers Sergio Garcia, Greg Norman and Michelle Wie as a golf brand ambassador for the Swiss watchmaker.

Love will lead Team USA at the Ryder Cup to be played at Medinah Country Club in Medinah, Ill., Sept. 25-30, 2012.  Love has played in six Ryder Cups (1993, 1995, 1997, 1999, 2002, 2004), but this is the first year he will captain Team USA. Love is the winner of 34 professional titles, including 20 PGA TOUR events.

"To be associated with a first-class brand such as OMEGA is an honour, and I'm thankful to have the opportunity to represent OMEGA and showcase their unsurpassed quality," said Davis Love III.  "OMEGA's role as Official Timekeeper of the PGA and the Ryder Cup shows their commitment to the game of golf and I admire their love of the sport.  I've loved the sport my whole life and now I'm thrilled to share my passion with OMEGA."

OMEGA President Stephen Urquhart said, "We are proud to have the opportunity to welcome Davis Love III to the OMEGA family.  He represents class, style, honour and dignity – characteristics that he shares with our brand.  We're happy to support Davis as he captains Team USA at this year's Ryder Cup."

As captain of Team USA, Love will have many duties ranging from picking team members, providing a motivating and positive atmosphere, assigning pairings and encouraging togetherness among individual athletes who spend the remainder of the year competing against each other.

In July 2011, OMEGA announced its partnership with The PGA of America through 2016. In its role as Official Timekeeper, OMEGA is responsible for the on-course venue timekeeping at all PGA of America events, including the PGA Championship, the Senior PGA Championship and the Ryder Cup when it is contested in the United States. This September will mark the first time that OMEGA will act as the Official Timekeeper of the Ryder Cup.

The OMEGA Seamaster Aqua Terra "Captain's Watch" celebrates golf's Ryder Cup

OMEGA has created the Seamaster Aqua Terra "Captain's Watch" in celebration of this year's Ryder Cup. The special edition will be worn by American Ryder Cup team captain and OMEGA brand ambassador Davis Love III. Love, whose twenty PGA Tour victories include the PGA Championship in 1997, has been a part of six U.S. Ryder Cup teams, winning the cup in 1993 and 1999.

OMEGA will be serving as Official Timekeeper of the Ryder Cup for the first time in September within the scope of its partnership with The PGA of America. The tournament, which is one of the most popular and hotly anticipated events on the golfing calendar, is a competition between teams from Europe and the United States contested every two years, alternating between American and European courses. There is no prize money involved – the best golfers in the world compete purely for the victory.

The Seamaster Aqua Terra "Captain's Watch" has a 41.50 mm brushed and polished stainless steel case with a polished bezel. Its polished screw-in caseback has a sapphire crystal that allows a clear view of the watch's movement.

Powering the "Captain's Watch" is OMEGA's exclusive Co-Axial caliber 8500 with a Si14 silicon balance spring. The combination offers such outstanding reliability and performance that the watch is delivered with a four-year warranty.

The silver dial has the vertical "teak-pattern" lines that characterize the watches in the Aqua Terra collection. Brushed and polished 18 Ct white gold indexes mark eleven of the hours; there is a date window at 3 o'clock. The watch has distinctive facetted blue hands that are coated with Super-LumiNova, making them legible in all lighting conditions; the central seconds hand has a yellow tip.

The OMEGA logo on the dial and the words "CO-AXIAL CHRONOMETER" are red as are the non-numeral markers on the minute track. "Seamaster", "150m/500ft" and the numerals on the minute track are blue. These colors against the silver background of the dial subtly recall Davis Love III's national flag.

The stainless steel screw-and-pin bracelet has brushed outer links and polished center links.  

The OMEGA Seamaster Aqua Terra "Captain's Watch" is water resistant to 15 bar / 150 metres / 500 feet.

OMEGA and the PGA of America

For years, OMEGA has worked actively to promote golf as a global sport. Its partnership with The PGA of America underscores OMEGA's commitment to that goal. The five-year agreement represents a major breakthrough for OMEGA in the world of golf and furthers the brand's rich history in sports timekeeping.

As Official Timekeeper, OMEGA will be responsible for the on-course venue timekeeping at all PGA of America events, including the PGA Championship, the Senior PGA Championship, the PGA Cup, the PGA Professional National Championship, the Ryder Cup when it is contested in the United States and the Junior Ryder Cup. Permanent OMEGA clocks will be installed at PGA-owned facilities.

OMEGA president Stephen Urquhart has said about the agreement, "Our partnership with The PGA of America gives OMEGA a unique entry into the world of golf, not only through our participation in the events but at the grassroots level. We are directly in touch with the 27,000 men and women who are members of the PGA of America and they, in turn, are in direct contact with millions of golfers around the world who are potential members of the OMEGA family."

The first tournament under the new partnership was the 2011 PGA Championship which took place from August 8 – 14, 2011 at the Atlanta Athletic Club in Johns Creek, George. It will extend through The PGA of America's Centennial in 2016.

About  OMEGA
Founded in 1848, the brand has built its reputation on innovative watchmaking and the quality and reliability of its timepieces. OMEGA's pioneering spirit has been demonstrated in its conquests of the oceans' depths and its role in every NASA piloted mission since 1965, including all six lunar missions.

OMEGA has long supported the sport of golf internationally, serving as title sponsor of the OMEGA European Masters, the Dubai Desert Classic and the Dubai Ladies Masters.

OMEGA's rich history in sports timekeeping includes its role as Official Timekeeper of the Olympic Games – a responsibility it has assumed at 24 Olympic Games since 1932.

Davis Love III
Davis Love III has a seasoned history and successful playing record that distinguishes him as a high-profile golfer. After receiving his PGA TOUR card in 1985 on his first attempt, he has gone on to win 34 professional golf titles, including 20 PGA TOUR events.

As a 6-time participant in the Ryder Cup, it seems only fitting that he will lead Team USA in the 2012 Ryder Cup. Davis Love III is a confident choice as captain – a position where he will use his expertise in this unique sport to select, motivate and inspire his teammates.

He is a strong representation of class, style, honour and dignity, and as an admirer of OMEGA's commitment to golf, he is thrilled to share his passion with our brand. OMEGA is proud to count Davis Love III in our family of ambassadors.