New Super Premium gin brand named Official Supplier and Licensee of the 2023 Ryder Cup
Old Tom Gin 1821, a new and exclusive luxury gin brand, has been named as an Official Supplier and Licensee of the 2023 Ryder Cup which will take place at Marco Simone, in Italy, from September 29 to October 1, 2023.
Founded by entrepreneurial father and son duo, Giorgio and Gino Cozzolino, Old Tom Gin 1821 was created in St. Andrews, the recognised ‘Home of Golf’, and distilled using the finest Sicilian oranges with hints of ginger, juniper and cardamon. The ‘Super Premium’ gin symbolises a harmonious marriage between Giorgio’s Italian homeland and his love for the Scottish town, where he has resided for the last six years.
Having already attained credibility within the high-end drinks market, Old Tom Gin 1821 is set to become the gin label of choice for consumers at prestigious venues and iconic sporting events worldwide, affirmed by this early sponsorship deal. In the build-up to golf’s greatest team contest, consumers can enjoy the stylish packaging and limited-edition decanter-style bottle which incorporates the official Ryder Cup branding and a certified Bohemian crystal stopper.
Giorgio Cozzolino said: “We wanted to create a leading, Super Premium gin brand synonymous with quality and sophistication, and we believe we have successfully achieved that with the launch of Old Tom Gin 1821.
“Having introduced a cosmopolitan, indulgent drinks product to market that we are confident will become a timeless classic, we are keen to begin growing our wider lifestyle brand with additional products that will attract and indulge the premium demographic.
“We are extremely thrilled to be an Official Supplier and Licensee of such a renowned sporting event so early on in our journey – and one that’s so close to our hearts. This achievement is purely representative of the quality of Old Tom Gin 1821 and we are excited for what lies ahead.”
Guy Kinnings, European Tour Deputy CEO, Ryder Cup Director and Chief Commercial Officer, said: “We are delighted to welcome Old Tom Gin 1821 to the sponsorship family of the Ryder Cup.
“As well as being recognised as one of the world’s greatest sporting contests, the Ryder Cup also rejoices in blending the rich history and traditions of golf with the future of the game, which is why the association with a company which links together the spiritual home of our sport in Scotland to our next home venue in Italy, is so fitting.
“We also continually reference the growing commercial appeal of the Ryder Cup and the fact we are able to announce this latest partnership some two and a half years in advance of the contest itself, simply reinforces that fact.”