PGA of America launches 'We are 13' fan campaign
CHASKA, MINN. – Looking to amplify fan support behind the 2016 U.S. Ryder Cup Team, the PGA of America today officially launched the “We are 13” fan campaign at Hazeltine National Golf Club. Created to encourage fan support and excitement for the 2016 Ryder Cup, the premise for “We Are 13” is to unite the entire nation behind the 12 U.S. players in their quest to reclaim the Ryder Cup.
In developing the campaign, U.S. fans will be asked to support the “We are 13” pledge:
We are 13.
12 players plus 1 nation.
This is the Ryder Cup.
Our country. Our course. Our team.
We’ll rep the red, white and blue on the green.
We’ll go big, get loud and show respect.
We’ll see golfers become legends, moments become memories and can’t wait to see what’s coming next.
We’ll be watching.
We’ll be cheering.
We are 13!
Three world class athletes in Michael Phelps, Tom Brady and Alison Lee, along with actor Anthony Anderson, have agreed to become the “First Fans” behind “We are 13”. In support of the campaign, videos featuring each of the “First Fans” reading the pledge have been created along with a montage piece featuring all four together.
Fans can also participate in the campaign through unique “We are 13” merchandise created by Under Armour and New Era. “We are 13” merchandise is available on-site at Hazeltine National Golf Club, online at underarmour.com and at select Dick’s Sporting Goods stores across the country with all proceeds going to support the PGA REACH Foundation and youth golf initiatives across the 41 PGA Sections.
“This campaign is looking to untap the great passion U.S. fans have for Ryder Cup USA and our 12 players. We hope to galvanize fans behind “We Are 13” while also benefitting our foundation, PGA REACH, and our grow the game initiatives across our 41 PGA sections,” said Jeff Price, Chief Commercial Officer of the PGA of America. “With the support of athletes and celebrities, we believe this is the rallying cry for all fans of Ryder Cup USA to show their tremendous support for the American team.”
The Ryder Cup, one of the greatest sporting events founded on prestige, rather than prize money, pits the best American professional golfers against those of Europe.