2025 Ryder Cup Breaks Records on Social Media

The exhilarating 2025 Ryder Cup at Bethpage Black in New York, which witnessed one of the most dramatic final days in Ryder Cup history, also broke records on social media.

There were 3,118 posts on all platforms during the week of the event from the Ryder Cup channels, and the European and United States team channels, with an incredible 432million video views in total – a 119% increase on Rome in 2023. Impressions stood at a record 866million, a 52% increase from 2023, and there were 19.6million engagements - an 82% increase from 2023.

In total, there were 853,000 new followers to Ryder Cup social media channels during the week, drawn by the drama of the event itself and the creative storytelling on social media that got fans closer to the action than ever before. Highlights included the iconic European bus celebrations, motivational team content from both Ryder Cup USA and Ryder Cup Europe and even a unique photoshoot on one of New York's most iconic streets.